The Fastest Three-Steps to Clarify the Direction of Your Brand
(Hint: Use your Imagination)
“Ah, that’s the story of my life,” she said with a hearty laugh.
Many people have heard this phrase before.
It refers to an event, incident or situation that keeps happening to someone.
But, what happens after that episode is what may reveal the most important pieces of your life; and, subsequently your business and brand.
Most people are never able to connect the dots and recognize that the same incident keeps happening. And, some people may notice it, but; they tend to brush it off as “the event that persists.”
The jokes about a particular “life story” ensue; and, people recount the matter over dinner with friends, especially if it’s a funny or coincidental tale.
And, their journals are left collecting dust without another invaluable story to decorate its pages.
But, here’s the thing: unlocking the details in those events may be one of the fastest ways to determine the demeanor, drive and direction of your brand.
The dominant theme running through the “stories of your life” can reveal how you’re uniquely designed to help your next client. They can unveil the plot of an unfinished book; or unveil a strategy for an upcoming speech.
So, once you notice the same stories, what’s the next step?
Peep the patterns.
Make a note of the recurring, significant “who,” “what,” “when” and “where” in your stories. For instance, if similar things are always happening to you at an ice cream shop, jot that down.
But, go deeper.
What leads to some of the more powerful details are the “why” and “how” questions. The answers to these two questions typically lead to the emotion at the center of an event.
What do they tell you about the incident that you keep experiencing?
Here’s something else: the events may not be exactly the same. But, the way you feel before, during and after is.
Check that out and record it.
And, glimpse the future.
This next part takes a little bit of imagination. Use creative thought to re-focus on the recurring incident.
First, think about the particular details you previously identified.
Second, if you could change them to your advantage. How would you do that? (Quickly jot down three to five items)
Third, re-write the story in line with those beneficial changes.
Now, make a commitment to following through on those revisions when the incident happens again.
I know it sounds easier than it is to do. But, that is the way life works.
And, when the “story of your life” keeps giving you clues to clarify your next step. Listen to it!